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Know your audience

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Make data-driven decisions

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Generate ideas that resonate

Develop insights and validate your ideas with data that reflects real people

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Get insights from the experts

Browse a library of 880+ ready-made charts expertly designed by a team of analysts


Intelligent tools that make audience profiling simple

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with a simple drag-and-drop tool

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Analyze your audiences against every single data point with fine-tuned control

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Trusted by the world’s leading marketers

  • Google
  • Twitter
  • Microsoft
  • Ogilvy
  • OMD
  • BuzzFeed
  • Publicis Groupe
  • Snapchat
  • Spotify
  • Dentsu Aegis Network
  • Edelman
  • Electronic Arts
  • LinkedIn

How Buzzfeed Used Insight to Shift Brand Perceptions

This data gives us more of those granular details needed to help us put a personality behind the stats.