Digital snapshot: North America

How are consumer behaviors shifting? Which social networks are dominating the market? What's the current state of ecommerce? Explore the latest North American trends and uncover key insights with our infographic.

Digital media is playing more of a role in consumers’ lives in the North American region. But TV remains king - and is influential in driving buying decisions.

Entertainment access trends

While the demographic profile of internet users here closely matches that of the general population, their use of PCs, social media, and ad-blockers differs.

But it’s entertainment habits that paint the most vivid picture, with 87% of Gen Z using subscription services like Netflix. Explore this, and other generational differences, in our infographic.

Download the infographic