Digital media is playing more of a role in consumers’ lives in the North American region. But TV remains king - and is influential in driving buying decisions.
While the demographic profile of internet users here closely matches that of the general population, their use of PCs, social media, and ad-blockers differs.
But it’s entertainment habits that paint the most vivid picture, with 87% of Gen Z using subscription services like Netflix. Explore this, and other generational differences, in our infographic.
