Digital snapshot: Latin America

How are consumer behaviors shifting? Which social networks are dominating the market? What's the current state of ecommerce? Explore the latest Latin American trends and uncover key insights with our infographic.

2018 was a breakthrough year for the tech industry in LatAm, as seven local startups achieved billion dollar valuations and American companies pushed further south, particularly in retail.

With consumers spending the most time on PC and mobile, at 4 hours and 25 minutes per device per day, this is a region to watch for acceleration of trends.

Explore key LatAm trends

Social media in Latin America has particular impact on other parts of consumers lives, especially for ecommerce. The region also has a high appetite for entertainment, through gaming, music streaming, and digital TV - with subscription services used by 82%.

Get the full picture of consumers’ digital lives, below.

Download the infographic

Want more global and regional breakdowns? We have digital snapshots covering Worldwide, North America, Europe, Asia Pacific and Middle East & Africa.