2018 was a breakthrough year for the tech industry in LatAm, as seven local startups achieved billion dollar valuations and American companies pushed further south, particularly in retail.
With consumers spending the most time on PC and mobile, at 4 hours and 25 minutes per device per day, this is a region to watch for acceleration of trends.
Social media in Latin America has particular impact on other parts of consumers lives, especially for ecommerce. The region also has a high appetite for entertainment, through gaming, music streaming, and digital TV - with subscription services used by 82%.
Get the full picture of consumers’ digital lives, below.