Getting a truly worldwide picture of the web means delving deep into regional behaviors and technologies. Internet use may be lower in Asian markets, but booming populations mean they’re the core engines of growth - while western markets generally favor traditional media.
Internet users in fast-growth markets are predominantly young, affluent and urban - an ideal demographic for adapting to digital disruption. Often these trends create emerging social norms and new infrastructure, with payments and transport being two of the best examples.
So it could come as a surprise that 82% of all internet users purchase products online. Or does it?
With 59% of baby boomers on Facebook, and two thirds of Gen X using YouTube, it's not just younger generations that are living their lives digitally.
Consumers across the world are blending the available technology with what they already know. Get the full picture below.