Used since the 1990s, Europeans experience the internet through PCs more than elsewhere. But this is starting to change, and in specific cases smartphones are creating waves of disruption. Banking and payments in the UK and Scandinavia, for example, are leading the world.
While media and music choices are more traditional, it’s important to understand the digital behaviors that have been shaped so far. For example, why do 85% of Europeans use YouTube, while 69% percent visit Facebook?
The answer could lie in their blend of activities, with search engines popular in the region - and GDPR having set the tone for Europeans’ awareness of data privacy.
Discover more about the region below.