With a predominantly young and affluent online population, APAC is home to some of the most disruptive trends, like esports, social commerce, and digital news apps.
In fact, a hallmark of fast growth markets in the region is the “super app” model, popularised by WeChat. In these cases, apps are the single source for all types of digital services, from ride-hailing to buying movie tickets.
Our infographic gives key insights across purchasing, social media, device use, and privacy for four key generations.
When 74% of consumers stream music online, the highest in the world, what digital insights will be the key evidence for your campaign?
Find out below.