datatargeting_mediaplanning

Deliver a data-driven strategy

Placing consumer insights at the core of your media strategy ensures your creative hits home.

Plan

Plan

Craft exact consumer profiles and map their journeys to develop a strategy that meets their needs.

Activate

Activate

Pinpoint the touchpoints and channels that matter for amplified reach and smarter spending.

Measure

Measure

Combine analytics and survey data for the most accurate view of your campaign performance.

Optimize

Optimize

Run ad effectiveness studies easily and measure brand impact to identify what’s lacking and why.


Tell stories that stand out

Whether you’re pitching to key stakeholders or strategizing a media campaign, we give you the tools to tell the complete story, placing consumers at the heart. Make your ideas stand out by telling original stories, backed by data.

Allocate spend with confidence

Create consumer profiles in granular detail to define key audiences. From awareness triggers to purchase motivators, our detailed global and local data allows you to hone your customer knowledge, and direct spend to the channels and devices that matter.

Track performance with complete accuracy

Reach and frequency are the standard measurements of campaign success, but combining robust survey data and analytics, you can grasp its wider value. Our unique measurement solutions quantify the true reach of your marketing, and its impact on the end consumer.

See the data for yourself

Start planning with precision.
Demo the data to find out how.

Book free demo

You're in good company

Discover why some of the world’s most influential agencies and brands rely on GlobalWebIndex.

  • Google
  • Twitter
  • Microsoft
  • OMD
  • BuzzFeed
  • Publicis Groupe
  • Snapchat
  • Spotify
  • Electronic Arts
  • LinkedIn
  • Mediacom
  • The Guardian
  • We Are Social

Don’t take our word for it

We love sharing in our customers’ success, and they love sharing their stories. Read case studies from agencies, brands, publishers and businesses of every shape and size to find out how they drive real growth with our solutions.