Our coverage

Make more informed decisions with deeper insight into your target audiences, powered by the world’s largest survey on the digital consumer.

46 Markets

1 GlobalWebIndex’s forecasts for 2019 based on 2017 ITU data
   2 GlobalWebIndex rounded sample sizes
Americas
  • USA
    • Internet penetration180%
    • Sample size2100,000
  • Brazil
    • Internet penetration171%
    • Sample size222,000
  • Canada
    • Internet penetration194%
    • Sample size219,000
  • Mexico
    • Internet penetration169%
    • Sample size217,000
  • Argentina
    • Internet penetration178%
    • Sample size26,000
  • Colombia
    • Internet penetration166%
    • Sample size25,000
EMEA
  • UK
    • Internet penetration196%
    • Sample size240,000
  • Germany
    • Internet penetration188%
    • Sample size220,000
  • Spain
    • Internet penetration187%
    • Sample size220,000
  • France
    • Internet penetration185%
    • Sample size220,000
  • Italy
    • Internet penetration162%
    • Sample size220,000
  • Russia
    • Internet penetration180%
    • Sample size29,000
  • UAE
    • Internet penetration195%
    • Sample size27,000
  • Egypt
    • Internet penetration154%
    • Sample size27,000
  • Poland
    • Internet penetration179%
    • Sample size27,000
  • Saudi Arabia
    • Internet penetration183%
    • Sample size27,000
  • Turkey
    • Internet penetration171%
    • Sample size26,000
  • South Africa
    • Internet penetration162%
    • Sample size26,000
  • Austria
    • Internet penetration188%
    • Sample size25,000
  • Belgium
    • Internet penetration189%
    • Sample size25,000
  • Switzerland
    • Internet penetration196%
    • Sample size25,000
  • Denmark
    • Internet penetration197%
    • Sample size25,000
  • Ireland
    • Internet penetration187%
    • Sample size25,000
  • Israel
    • Internet penetration185%
    • Sample size25,000
  • Netherlands
    • Internet penetration193%
    • Sample size25,000
  • Portugal
    • Internet penetration178%
    • Sample size25,000
  • Romania
    • Internet penetration172%
    • Sample size25,000
  • Sweden
    • Internet penetration196%
    • Sample size25,000
  • Ghana
    • Internet penetration148%
    • Sample size24,000
  • Kenya
    • Internet penetration143%
    • Sample size24,000
  • Morocco
    • Internet penetration165%
    • Sample size24,000
  • Nigeria
    • Internet penetration136%
    • Sample size24,000
APAC
  • China
    • Internet penetration159%
    • Sample size296,000
  • India
    • Internet penetration148%
    • Sample size254,000
  • Indonesia
    • Internet penetration139%
    • Sample size220,000
  • Australia
    • Internet penetration188%
    • Sample size216,000
  • Japan
    • Internet penetration192%
    • Sample size213,000
  • Philippines
    • Internet penetration164%
    • Sample size212,000
  • Singapore
    • Internet penetration185%
    • Sample size211,000
  • Hong Kong
    • Internet penetration191%
    • Sample size27,000
  • Taiwan
    • Internet penetration183%
    • Sample size27,000
  • Malaysia
    • Internet penetration183%
    • Sample size26,000
  • Thailand
    • Internet penetration158%
    • Sample size26,000
  • Vietnam
    • Internet penetration155%
    • Sample size26,000
  • South Korea
    • Internet penetration195%
    • Sample size25,000
  • New Zealand
    • Internet penetration193%
    • Sample size25,000
Americas
  • Argentina
  • Brazil
  • Canada
  • Colombia
  • Mexico
  • USA
EMEA
  • Austria
  • Belgium
  • Denmark
  • Egypt
  • France
  • Germany
  • Ghana
  • Ireland
  • Israel
  • Italy
  • Kenya
  • Morocco
  • Netherlands
  • Nigeria
  • Poland
  • Portugal
  • Romania
  • Russia
  • Saudi Arabia
  • South Africa
  • Spain
  • Sweden
  • Switzerland
  • Turkey
  • UAE
  • UK
APAC
  • Australia
  • China
  • Hong Kong
  • India
  • Indonesia
  • Japan
  • Malaysia
  • New Zealand
  • Philippines
  • Singapore
  • South Korea
  • Taiwan
  • Thailand
  • Vietnam

Get closer to your audience

Think you know your consumers? Create bespoke audiences and go far beyond demographics, analyzing their behaviors, attitudes, opinions and more. Use over 40,000 data points to fine-tune your targeting in more revealing ways.

Demographics
Demographics

Demographics

  • Gender

  • Age

  • Income

  • Education

  • Type of Course

  • Local Region

  • Survey Language

  • Urban Context

  • Household Living Arrangement

  • Relationship Status

  • Pregnancy

  • Number of Children

  • Age of Children

  • Children in Household

  • Family Stage

  • Grandchildren

  • Pets in Household

  • Sexual Orientation (Select markets only)

  • Ethnicity/Nationality (Select markets only)

Attitudes and Lifestyle
Attitudes and Lifestyle

Attitudes & Lifestyle

  • Personal/Household Assets
    • Car Ownership

    • Car Fuel Type

    • Property Ownership

    • Property Rental

    • Financial Products

    • Types of Savings/Investments

    • Value of Savings/Investments

  • Lifestyle Indicators
    • Driving a Car

    • Using Public Transport

    • Donating to Charity

    • Drinking Alcohol

    • Eating Fast Food

    • Eating Out at a Restaurant

    • Visiting the Cinema

  • Frequency of Drinks Consumption
  • Professional Life
    • Employment Status

    • Work Sector/Industry

    • Work Position/Role

    • Company Size

    • Work Areas of Responsibility

    • Work Decision-Making Power

    • B2B Purchase Influencers

  • Responsibility for Food Shopping
  • Attitudes
    • Self-Perceptions
    • Technology Perceptions
    • World Outlook
    • Attitudinal Segmentation
    • All Statements: Any Agreement
    • All Statements: Any Disagreement
  • Interests
    • Personal Interests
    • Personal Interests Segmentation
  • Internet Usage Motivations
    • 20 reasons for using the internet, inc. entertainment, sharing, research, news and commerce

  • Travel
    • Staying in Hotels

    • Renting Accommodation

    • Rental Cars

    • Flying business

    • Business trips (domestic, short-haul, long-haul)

    • Vacations (domestic, short-haul, long-haul)

    • Travel Behavior Segmentation

  • Health Conditions
  • Sports and Exercise
    • Gym, Running & Exercise Frequency
    • Sports & Sporting Activities: Participation, Watching, Following
    • Sporting Events & Leagues: Watching, Following
    • Number of Sports Played
    • Number of Sports Events Followed
  • Voting intention (UK & USA only)
  • Social Grading Segmentation
Device Ownership and Access
Device Ownership and Access

Device Ownership and Access

  • Device Ownership & Access
    • Ownership of 15 Devices

    • Devices Used to Access Web

    • Mobile Usage Segmentation

    • Device Sharing

    • Device Satisfaction

    • Device Importance

    • Number of Devices Owned

    • Number of Devices Used to Get Online

  • Gaming Devices
    • Devices Used for Gaming

    • Number of Gaming Devices Used

    • Console Brands

    • Gaming Activities

    • 50 Gaming Franchises

    • Gaming Genres

  • Operating Systems
    • PC/Laptop Operating Systems
    • Mobile Operating Systems
    • Tablet Operating Systems
  • Mobile Carriers
  • Mobile Brands
    • Previous & Current Ownership of 60 Brands
    • Number of Mobile Bramds Owned
    • Purchase Consideration
  • Mobile Handset Models
    • HTC Models
    • Huawei Models
    • iPhone Models
    • LG Models
    • Samsung Models
    • Sony Models
  • Mobile Purchase Timeframe
  • Mobile Actions in Last Month
  • Smartwatch Brands (UK & USA only)
Online Activities and Behaviors
Online Activities and Behaviors

Online Activities and Behaviors

  • Online Activities in Last Month
    • Auction Sites

    • Banking

    • Blogging

    • Business News

    • Checking Weather

    • Commerce

    • Dating

    • Encyclopedias

    • Food Ordering

    • Gambling

    • Group-Buying

    • Job Sites

    • Maps

    • Messaging Services

    • Music Streaming

    • News

    • Online Radio

    • Podcasts

    • Posting Comments

    • Price Comparison

    • Product Research

    • Q&A Services

    • Retail Sites

    • Reviews

    • Search Engines

    • Selling Products

    • Sharing Photos/Videos

    • Social Networking

    • Travel Sites

    • Vlogs

    • VOIP Calling

    • Watching Sport

    • Watching Videos

    • Webmail

  • Online Activities Segmentation
  • Web Brands Visited in Last Month
    • All Sites
    • Blogs & Forums
    • News, TV/Media, Entertainment & Lifestyle
    • Retail, Commerce & Classifieds
    • Search, Mail & General Portals
    • Travel & Leisure
  • Privacy, Ad-Blocking and VPNs
    • Online Privacy Measures
    • Frequency of Ad-Blocking
    • Motivations for Ad-Blocking
    • Ad-Blocking Segmentation
    • Frequency of VPN/Proxy Usage
    • Motivations for Using VPNs/Proxy Servers
  • Digital Behavior Segmentation
Media Consumption
Media Consumption

Media Consumption

  • Daily Time Spent on Media
    • Mobile
    • PC/Laptop/Tablet
    • Linear TV
    • Online TV/Streaming
    • Broadcast Radio
    • Music Streaming
    • Physical Print Press
    • Online Press
    • Games Consoles
    • Social Media
  • Media Consumption Segmentation
  • TV Behaviors
    • Frequency of Watching TV
    • TV Watching by Device
    • Binge-Watching
  • International TV Channels
    • 50+ channels tracked for:
    • Channel Awareness
    • Channels Watched in the Last Year
    • Frequency of Watching Channels
    • Devices Used to Watch Channels
    • Dayparts to Watch Channels
  • TV, Film & Video Services
    • Engagement
    • Account Type
    • Account Usage
    • Devices Used to Watch TV, Film & Video Services
  • Pay TV Subscriptions
  • Second-Screening
    • Second-Screen Devices
    • Second-Screen Activities
  • News Services
    • 40+ services tracked for:
    • Awareness
    • Engagement
    • Places Viewed
    • Perceptions
  • Music
    • Music Attitudes
    • Music Genres
    • Engagement with Music Services
    • Music Services Account Type
    • Music Services Account Sharing
Social Media
Social Media

Social Media

  • Reach
    • Members
    • Visitors/Users
    • Number of Social Media Services Visited
  • Platform-Specific Behaviors
    • Facebook Actions
    • Facebook Messenger Actions
    • Instagram Actions
    • Snapchat Actions
    • Twitter Actions
    • WeChat Actions
    • WhatsApp Actions
    • YouTube Actions
  • Types of People Followed on Social Media
    • 15 people/organizations followed
  • Time Spent on Social Media
  • Reasons for Using Social Media 
    • 15 reasons, including News, Content, Work, Sharing, Product Research and ‘FOMO’
  • Usage Frequency
    • Frequency of usage for 15 of the biggest global services
  • Social Media Segmentation
Social Platforms/Services
  • Facebook
    Facebook
  • Facebook Messenger
    Facebook Messenger
  • YouTube
    YouTube
  • Twitter
    Twitter
  • Snapchat
    Snapchat
  • WeChat
    WeChat
  • WhatsApp
    WhatsApp
  • Instagram
    Instagram
  • LinkedIn
    LinkedIn
  • Tumblr
    Tumblr
  • LINE
    LINE
  • Skype
    Skype
  • Pinterest
    Pinterest
  • Reddit
    Reddit
  • Sina Weibo
    Sina Weibo
  • Twitch
    Twitch
  • Qzone
    Qzone
  • VKontakte
    VKontakte
  • imgur
    Imgur
  • Tencent Weibo
    Tencent Weibo
  • Hike
    Hike
  • Taringa
    Taringa
  • Viber
    Viber

40+ social platforms/services tracked

Apps
Apps

Apps

  • App Types Used
    • 25 different categories, including social, news, health, food, TV, music and banking
  • Named Apps Used
    • 100+ different apps, across the following categories:
    • Commerce
    • Messaging/VoIP
    • News
    • Social
    • Travel/Transit/Maps
    • TV & Music
    • Others
Commerce
Commerce

Commerce

  • Major Purchases
    • 50+ categories tracked for Purchasing, Purchasing online, Research online, Purchase intention across:

    • Automotive & Transport

    • Electronics

    • Financial Products

    • Home & Furniture

    • Personal Items

    • Travel & Leisure

  • Minor Purchases
    • 60+ categories tracked for Purchasing, Purchasing online, Research online across:
    • Alcohol
    • Baby Products
    • Groceries
    • Household Products
    • Leisure & Entertainment Items
    • Medicine/Healthcare Items
    • Personal Care Items
    • Personal Effects
  • Digital Content
    • 15 types, including downloads, streaming services, apps, ebooks and in-app purchases

  • Mobile Payment Services
    • 100+ services, including:
    • Amazon Payments
    • Apple Pay
    • AliPay
    • Google Pay
    • JD Wallet
    • PayPal
    • Samsung Pay
    • WeChat Pay
  • Products/Topics Talked About Online
    • 30 different topics, including Music, Mobiles, Fashion, Sport, Food
Marketing Touchpoints
Marketing Touchpoints

Marketing Touchpoints

  • Brand Discovery
    • 30 offline and online sources, including:
    • Search Engines
    • Social Networks
    • Ads on TV
    • Ads Online
    • Ads in an App
    • Ads Before Videos/Clips
    • Ads in Print Press
    • Ads in the Cinema
    • Ads on the Radio
    • Word-of-mouth Recommendations
    • Online Ads
    • Brand Websites
    • TV Shows/Films
    • Consumer Reviews
    • Product Comparison Sites
    • In-store Promotions
  • Brand Discovery Segmentation
  • Brand Role in Consumer’s Life
    • 15+ qualities valued from brands
  • Brand Advocacy
    • 10 reasons to promote a brand, including:
    • High-Quality Products
    • Rewards/Discounts
    • Exclusive Content
    • Love For the Brand
    • Personal Relationship with Brand
    • Customer Service
  • Healthcare Brand Influencers
    • Primary Influencers Over Buying Healthcare Items
  • Online Product Research
    • 15+ channels, including:
    • Search Engines
    • Consumer Reviews
    • Social Networks
    • Product/Brand Websites
    • Price Comparison Sites
    • Mobile Apps
    • Video Sites
  • Online Brand Interactions in Last Month
    • 20+ options, including:
    • Visited Website
    • Read Email/Newsletter
    • Watched Video
    • Visited Social Network Page
    • Downloaded/Used App
    • Clicked Online Ad
    • Used Live Chat
    • Used Social Share Button
  • Online Purchase Drivers
    • 15 options, including:
    • Free Delivery
    • Easy Checkout
    • Rewards/Coupons
    • Reviews
    • Easy Returns Policy
    • Loyalty Points
    • Next-Day Delivery
Brand
Brand

Brand

  • Airlines
    • 180+ airlines tracked for Awareness, Engagement & Advocacy, including:
    • Air France
    • American Airlines
    • British Airways
    • Cathay Pacific
    • Delta Air Lines
    • Emirates
    • Etihad
    • KLM
    • Lufthansa
    • Qantas
    • Qatar Airways
    • Singapore Airlines
    • United Airlines
  • Alcohol
    • 300+ brands tracked across:
    • Beer
    • Brandy/Cognac
    • Gin
    • Liqueurs
    • Rum
    • Tequila
    • Vodka
    • Whiskey/Whisky
  • Automotive
    • 50+ brands tracked for Ownership & Advocacy, including:
    • Audi
    • BMW
    • Chevrolet
    • Citroen
    • Fiat
    • Ford
    • Honda
    • HyundaiKIA
    • Lexus
    • Mazda
    • Mercedes-Benz
    • MINI
    • Mitsubishi
    • Nissan
    • Opel
    • Peugeot
    • Renault
    • Seat
    • Skoda
    • Subaru
    • Suzuki
    • Toyota
    • Volkswagen
    • Volvo
  • Banks/Financial Institutions
    • 200+ Banks tracked for Awareness, Engagement & Advocacy
  • Convenience/QSR Brands
    • 15 leading brands tracked for Awareness & Engagement, including:
    • Burger King
    • Domino’s
    • KFC
    • McDonald’s
    • Pizza Hut
    • Starbucks
    • Subway
  • Drink Brands
    • 20 leading brands tracked for Awareness & Engagement, including:
    • Coca-Cola
    • Fanta
    • Lipton
    • Nescafe
    • Nespresso
    • Pepsi
    • Red Bull
    • Sprite
  • Film Franchises
    • Fandom of 20+ global film franchises
  • Haircare/Skincare/Cosmetics Brands
    • Usage of 80+ brands, including:
    • Clear
    • Dove
    • Garnier
    • Gillette
    • Head & Shoulders
    • L’Oreal
    • Nivea
    • Pantene
    • Gillette
  • Luxury Fashion
    • 70+ brands tracked for Engagement & Advocacy, including:
    • Armani
    • Calvin Klein
    • Chanel
    • Coach
    • Dior
    • Givenchy
    • Gucci
    • Hermes
    • Hugo Boss
    • Lacoste
    • Louis Vuitton
    • Ralph Lauren
    • Ray-Ban
    • Tommy Hilfiger
    • Versace
  • Payment Providers
    • Awareness, Usage and Advocacy of leading payment brands, including:
    • American Express
    • Mastercard
    • PayPal
    • Visa
    • Union Pay
  • Retailers
    • 650+ retailers tracked, including:
    • CVS
    • IKEA
    • H&M
    • Levi’s
    • Muji
    • UNIQLO
    • Target
    • Watsons
    • Zara
  • Sports Brands
    • Awareness, Engagement & Advocacy of leading sports brands, including:
    • Adidas
    • New Balance
    • Nike
    • Puma
    • Reebok
  • Sports Teams Followed
    • 30+ Elite European Football Teams
    • 30 NBA teams
    • 32 NFL teams
  • Supermarket/Convenience Stores
    • Engagement with 225+ supermarkets
  • Technology Brands
    • Engagement, Consideration and Advocacy of 30+ leading global brands, including:
    • Apple
    • Huawei
    • Lenovo
    • LG
    • Microsoft
    • Samsung
    • Sony

Put your sector in the spotlight

Need insight into a specific industry? Choose from a wide range of sectors and drill down into the many brands we cover to start analyzing the very latest trends.

Technology, Gaming and Web
Technology, Gaming and Web

Analyze the latest trends in the digital space. This data tracks ownership, advocacy and usage in the past month, covering over 1,000 brands.

Transport and Travel
Transport and Travel

Take a look at the latest in transport and travel. This data tracks current and previous ownership, frequency of travel, and advocacy, covering over 225 brands.

Financial
Financial

Explore the latest in trends in banking and finance, from insurance to mobile payment services. This data tracks frequency of usage, awareness and advocacy, covering over 300 brands.

Food and Drinks
Food and Drinks

Analyze the latest consumer trends in food and drink. This data tracks frequency of consumption, covering over 250 brands.

Media
Media

Take a look at the most recent trends in TV, news, film, music and more. This data tracks frequency of consumption, perceptions and engagement across 400 brands. 

Sports
Sports

Analyze the latest consumer trends in the sports arena. This data tracks fandom, viewing behaviors and frequency of purchase, covering over 200 brands.

Retailers
Retailers

Take a look at the latest consumer trends in retail. This data tracks awareness and frequency of shopping, covering over 850 brands.

Beauty and Fashion
Beauty and Fashion

Explore the latest in beauty and fashion. This data tracks frequency of usage, purchase and advocacy across over 150 leading brands.