The data

With data, detail and accuracy are key. Our vast data set represents over two billion consumers worldwide. Our unique and transparent methodology gives you complete coverage of your target consumer, for the most revealing insight.

Our data, in numbers


40,000 data points

Define your audience in fine detail, using a vast range of interests, perceptions and behaviors


46 countries

Compare global and local markets with consistency, from Argentina to Vietnam


17m panelists

Leverage a panel four times larger than the nearest competitor, for maximum insight and coverage


4,000 brands

Explore perceptions, engagement, ownership and more across a wide range of the world’s biggest brands

Engineered around your needs

Our extensive range of topics were carefully selected to give you a complete picture of your consumers, and the touchpoints that matter. Here’s a taste of the categories you can choose from.

  • Demographics
  • Attitudes & Lifestyles
  • Device Usage
  • Social Media Usage
  • Marketing Touchpoints
  • Online Behaviors
  • Media Consumption
  • Brand Engagement
  • Commerce
  • App Usage

Data that’s tailored to you

Custom research from our team of expert analysts gives you the insights you need, when you need them for a truly bespoke solution. Services include:

  • Concept Testing
    Find out what works
  • Usage and Attitude Studies
    Get closer to your consumers
  • Campaign Measurement
    Quantify your impact
  • Customer Segmentation
    Drill down to know what matters
  • Brand Tracking
    Check your brand health
  • Media Planning
    Reach the right audience