Creative briefs should always be robust, but they should also be driven by data. With agencies moving more towards project-based work, getting them right is more crucial than ever.
We’ve compiled the ultimate creative brief template, using insight and expertise from over 10 agency creatives.
This template allows you to craft creative briefs that use data to inspire, not dictate, helping you bridge the gap between creatives and marketers.
What does it include?
This template will help you and your team do more, with less. Guiding you with simple tips and tricks, our presentation template will ensure your creative brief is one that shapes winning ideas, and drives results. Use it to get a better understanding of:
- Who the client is.
- Who your target consumer is.
- What insights will help you stand out.
- How your strategy and data fit together.