Make better marketing decisions with insight you can trust.

Get all the facts you need to generate the revenue you want.


Find out what your consumers want

When it comes to driving revenue, every business knows the importance of making strategic decisions. Smart brands make sure these decisions are made with their target consumers in mind.

To do this, it takes understanding them in minute detail. But gone are the days when demographic data was enough to reach audiences effectively.

GlobalWebIndex enables you to go far beyond traditional survey data, harnessing information on attitudes, interest, motivations and more, straight from your target consumers.

With this kind of insight at hand, you can keep wasted spend to a minimum and focus on the right audience, in the right ways.

Discover the audiences that will make a difference


Know your audience

Segment your target consumers in unprecedented detail with ready access to deep insights


Get smarter with your spend

Find out which channels and audiences will give you the best return on investment


Drive marketing that works

Create marketing that resonates with your target audience by analyzing their attitudes, interests and perceptions


Measure your impact

Quantify the impact of your marketing to understand what works, and what doesn't

What brands use our data for

  • Audience Segmentation
  • New Product Development
  • Market Intelligence
  • Social Media Strategy
  • Budget Allocation
  • Brand Tracking
  • Campaign Analytics
  • In-House Media Planning
We use a wide variety of tools, but GlobalWebIndex is absolutely the cornerstone.
Warren Ravinsky, Head of Digital and Account Director at Coca-Cola South Africa
On a daily basis, we use GlobalWebIndex to develop detailed online portraits of people, and to keep up with the latest trends.
May Yu, Global Ice Cream Analytics Manager at Unilever London

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  • Google
  • Microsoft
  • Electronic Arts
  • Liverpool Football Club
  • Visa