MediaCom is one of the world’s leading media agencies, with a core focus on content and connections. Looking for a solution that would provide deeper insights into the ‘connected consumer’, MediaCom turned toGlobalWebIndex to explore its audience profiling capabilities.
Getting to the finer details.
Building a more cost-effective strategy
Keagan explains how the GlobalWebIndex platform is “the first port of call when developing a digital approach” for key clients like Coca-Cola and Audi.
"Once I get briefed by client or my account lead I will analyze the audience and their consumption habits through the platform”, he says. “When I have an understanding of who the audience is and how they are behaving, I look at the numbers.”
"I believe it’s one of the best digital data sources available."
Keagan Rogers, Digital Lead at MediaCom South Africa
Looking specifically at how much spend to allocate to which channels, Keagan outlines how the platform gives him “insights into the numbers and a reference point for what amount to invest based on the users on each of these platforms.”
Getting a competitive advantage with deep insight.
"In any pitch, GlobalWebIndex is a tool that captures attention."
- Won new business with unique insight they couldn't find elsewhere.
- Created opportunities in new and emerging markets.
- Improved targeting with revealing consumer data.