MediaCom is one of the world’s leading media agencies, with a core focus on content and connections. Looking for a solution that would provide deeper insights into the ‘connected consumer’, MediaCom turned to GlobalWebIndex to explore its consumer profiling capabilities.
Getting to the finer details.
Building a more cost-effective strategy.
Keagan Rogers, Digital Lead at MediaCom South Africa explains how the GlobalWebIndex platform is “the first port of call when developing a digital approach” for key clients like Coca-Cola and Audi.
"Once I get briefed by a client or my account lead, I will analyze the audience and their consumption habits through the platform”, he says. “When I have an understanding of who the audience is and how they're behaving, I look at the numbers.”
Looking specifically at how much spend to allocate to which channels, Keagan outlines how the platform gives him “insights into the numbers and a reference point for what amount to invest based on the users on each of these platforms.”
"I believe it’s one of the best digital data sources available."
Getting a competitive advantage with deep insight.
"In any pitch, GlobalWebIndex is a tool that captures attention."
- Won new business with unique insight they couldn't find elsewhere.
- Created opportunities in new and emerging markets.
- Improved targeting with revealing consumer data.