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This case study investigates how BuzzFeed, a recognized leader in viral content, used robust consumer data to prove they were more than just millennials.

What's in the case study?

Here, we examine how BuzzFeed used deep insight to challenge misconceptions and prove its widespread appeal across demographics. Find out how the brand:

  • Shifted perceptions around their audience reach.
  • Earned client trust with unique insight.
  • Boosted ad sales across emerging markets.


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