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This notice aims to provide specific additional information relating to Trendstream Limited’s compliance with the California Consumer Privacy Act of 2018 (“CCPA”) and applies solely to visitors, users, respondents and others who reside in the State of California (“consumers” or “you”).

The information provided here is supplemental to our:

  • Privacy Notice for more information on how we generally process your information.
  • Survey Privacy Policy here if you are a survey respondent.
  • Non-Panellist Privacy Policy here for further information on how we collect and process data collected through our use of cookies and other technologies when an individual interacts with a website or advertising campaign of one of our clients.

Personal Information under the CCPA

The CCPA defines Personal Information within the following categories:

Category

 

Examples

A. Identifiers.

A real name, alias, postal address, unique personal identifier, online identifier, Internet Protocol address, email address, account name

 

B. Personal information categories listed in the California Customer Records statute (Cal. Civ. Code § 1798.80(e)).

A name, signature, Social Security number, physical characteristics or description, address, telephone number, passport number, driver's license or state identification card number, insurance policy number, education, employment, employment history, bank account number, credit card number, debit card number, or any other financial information, medical information, or health insurance information.

Some personal information included in this category may overlap with other categories.

C. Protected classification characteristics under California or federal law.

Age (40 years or older), race, color, ancestry, national origin, citizenship, religion or creed, marital status, medical condition, physical or mental disability, sex (including gender, gender identity, gender expression, pregnancy or childbirth and related medical conditions), sexual orientation, veteran or military status, genetic information (including familial genetic information).

 

D. Commercial information.

Records of personal property, products or services purchased, obtained, or considered, or other purchasing or consuming histories or tendencies.

E. Biometric information.

Genetic, physiological, behavioral, and biological characteristics, or activity patterns used to extract a template or other identifier or identifying information, such as, fingerprints, faceprints, and voiceprints, iris or retina scans, keystroke, gait, or other physical patterns, and sleep, health, or exercise data.

F. Internet or other similar network activity.

Browsing history, search history, information on a consumer's interaction with a website, application, or advertisement.

G. Geolocation data.

Physical location or movements.

H. Sensory data.

Audio, electronic, visual, thermal, olfactory, or similar information.

I. Professional or employment-related information.

Current or past job history or performance evaluations.

J. Non-public education information (per the Family Educational Rights and Privacy Act (20 U.S.C. Section 1232g, 34 C.F.R. Part 99)).

Education records directly related to a student maintained by an educational institution or party acting on its behalf, such as grades, transcripts, class lists, student schedules, student identification codes, student financial information, or student disciplinary records.

K. Inferences drawn from other personal information.

Profile reflecting a person's preferences, characteristics, psychological trends, predispositions, behavior, attitudes, intelligence, abilities, and aptitudes.


Information that we collect

The Personal Information that we have collected and disclosed in the last 12 months is set out below.

Category

 

Collected

Disclosed for a business purpose

Identifiers

YES

YES

Customer Records

YES

YES

Protected classification characteristics

YES

YES

Commercial information.

YES

YES

Biometric information.

YES

YES

Internet or other similar network activity.

YES

YES

Geolocation data.

YES

YES

Sensory data.

YES

YES

Professional or employment-related information.

YES

YES

Non-public education information

YES

YES

Inferences drawn from other personal information.

YES

YES


We will only collect and disclose this data in accordance with our applicable Privacy Policy and depending on the nature of our relationship with you. Please refer to our Privacy Polices for more information.

Non-Discrimination

We will not discriminate against you for exercising any of your CCPA rights. Unless permitted by the CCPA, we will not deny you use of our services or provide you a different level or quality of services.

Exercising Your Rights

To exercise your rights described in our Privacy Notices, please get in touch by either:

Calling us at: (800) 719-6906

Emailing us at: privacy@globalwebindex.com


DO NOT SELL MY PERSONAL INFORMATION

The CCPA gives residents of the state of California the right to prevent businesses from selling their personal information.

Trendstream Limited does not sell your personal information as the information we share within our services is de-identified and aggregated.

However, we support the CCPA by allowing California residents to opt out of any future sale of their personal information.

If you would like to record your preference that we not sell your personal data in the future, please contact privacy@globalwebindex.com.