Tom Smith, CEO & Founder
We all know how powerful a story can be. Told right, it can radically change the way we think, and the actions we take. For businesses of all sizes, stories are the most effective way to influence today’s consumers.
Working agency-side, I didn’t have access to the kind of data that would help me tell the right story, and reach the right audience. Recognizing the growing need for global, harmonized data that would do this, we’ve made it our mission to give every brand access to transformative insight, representing every internet user worldwide.
In 2009, I started the company with a small budget from a room in my house. Today, we run the world’s largest survey on the digital consumer, representing over 2.5bn consumers across 45 countries.
